Rat Rebranding On Course

They said it was a waste of money. They said the reputation had slipped too far down the slope of slime. It would never recover from the Black Death Thing and the living in the sewers thing and the eating anything and everything err..thing. But they were wrong and here's the proof. Cuddly or what. Personally I think this one is slightly fey but hey, it's a PR triumph and Raatchi & Raatchi have done a majestic re-branding job and worth every red cent. Two legged world rulers (current) seem to go all gooey over Pablo here who's had a few extensions, a fluff-up and blow dry, some orthodontics and little Prozac to prevent from biting the bejazus out of the moron who's holding his tail but, all-in-all it's a major coup for Rodentiae.

Look out world the rats are back on the front page. Next stop Vogue.

On the plus side I'm so glad to see that he still retains some of his gutter ways - eating your own dandruff is just so street, man. Way to go!

Think Right, Think Rat

I knew that some day the rat-based out-of-the-maze thinking that the old Rattus genus is justly famed for would come to the fore. This from The Register just proves my point. Just think you're never more than 12 feet from this kind of wisdom. I think we should move a motion in the UN for a warfarin moratorium. What say you?

New Metaphor for a New Century

I am proud to announce, in these formative years of the oughties, a new, fresh, appropriate metaphor for the new millennium. A metaphor brought to you by my very own genus Rattus. Ladies and gentlemen may I present to you 'rarer than rat vomit'. 

What's wrong with the traditional rocking horse shit/hens teeth metaphor? I hear you cry.

Well that's just so 20th century is my swift response.

What's so rare about rat vomit? Surely they eat all sort of crap, ergo they must vomit.

Not so. See here. They regurgitate but that's not the same. It does not achieve the projectile nature of the vomit and is mechanically quite different. Regurgitation is a vomit manque, a mere shadow of your projectile hurl. 

So, my rodent millennial metaphor - I thank you.