Mercury Nominations Come and Go Yawn!

Am I the only one not to have noticed the Mercury nominations recently. They came and went with a kind of damp squib effect that, for me at least, sounds the death knell of the ailing music awards and the final hiccup of the old music order. It seems the public in general and the music buying public in particular couldn't care less about the waning music industry's masturbatory propensities. The annual strokefest has become so soporific, self-congratulatory and dull that the only people remotely interested in these festivals of ennui are the industry faces and the over-excitable radio execs with the arrested development who're terrified of missing the 'next big thing'. The rest of us couldn't care less and the whole affair seems to matter only to a very limited audience and the 'next big thing' has already reached a worldwide public through a YouTube stunt video that's captured the imagination of the goldfish generation, the one with the 'short little span of attention' as Mr Simon put it so succinctly all those years ago. Perhaps 2010 will be the year that Big Brother, the Brits, the Mercurys et al. all disappear up their own fundamental orifices leaving just the faint whiff of their former glory behind. Fingers crossed.